Marine website design that converts.
We design and build websites for marine, offshore and survey firms in Singapore. Sites that win charters and contracts, help you hire, and keep you visible now that search gives answers instead of links.
Your website has four jobs to do.
It is not one page for one reader. It has to win the enquiry, help you crew up, show up in search, and make the company look like it is worth dealing with.
The fleet page is the page they came for.
A charterer or principal comparing three suppliers goes straight to the one record that answers their question: the fleet, the vessel particulars, the survey capability. If it is stale or contradicts another page, they do not email to check. They use one of the other two.
Marine sites are the ones that do not load.
Both certificate failures and both cases of every navigation link erroring, across all 54 sites we reviewed, were marine. One survey firm operating in three countries had a homepage that loaded and not a single working link beneath it.
Search now answers the question for you.
Two thirds of Google searches now end without anyone clicking a link, and AI summaries show up on more than one search in five. Those answers quote websites that say something specific. A site full of general claims gives them nothing to quote.
People judge the business by the website.
Clients, partners, banks, insurers, overseas principals. Most of them will never visit your yard or workshop, so the website is the only thing they see. Six in ten people say a dated website makes them think less of the company behind it.
What we put on a marine website.
Six things that do the four jobs above. Most marine sites we see have two or three of them. Of the nineteen we reviewed, the fleet or capability record was missing, out of date or contradicted elsewhere on the same site in most cases.
A fleet or capability record that is current
Vessel particulars, tonnage, equipment, survey scope. One record, consistent with every other page on the site.
Class and flag certificates against the work
Class society, flag state, ISM and ISPS, placed next to what each one qualifies you for.
Completed jobs, voyages or campaigns
What was done, for which principal, over what period, in enough detail to be compared with the job in hand.
Downloadable vessel and equipment specs
One PDF a charterer can forward internally without emailing you first. Almost no marine site has anything to send.
A careers page for crew and shore staff
Not a jobs board. What they would work on, the fleet, and why the company is worth joining.
Content search engines and AI can quote
Specific enough to be pulled into an answer. General claims about service and safety give them nothing to use.
Nobody knows which of your eleven phone numbers to call.
Six of the nineteen marine sites we reviewed had contact problems of the same kind. Eight email addresses and eleven phone numbers with no guidance on which to use. Four addresses sitting on a different company's domain. One site published a placeholder address and a placeholder number live, beside genuine ones.
A charterer with a question and a deadline does not work out your internal structure. They send one email to whichever address looks right, and if it bounces or nobody answers, they move on to the next supplier. One clear route in is worth more than a full directory.
Our process.
- 01
Write down what you do
Certificates, capabilities, materials, equipment. One list, agreed once, that the whole site is built from.
- 02
Design and build it
Structure agreed before design starts. Fast on a phone. Written so search engines and AI can read it.
- 03
Hand it over
Every file and login is yours. We show your team how to update it, and support it for 30 days after launch.
- 04
Keep it running
Updates, backups and monitoring, so it does not quietly go out of date again.
What else we do for marine firms.
Same team, same accountability. Most clients start with one of these and add another later.
Websites
Sites that win work and help you hire.
Web apps
Portals, booking systems and field tools.
Brand identity
Marks, colour and type that hold up everywhere.
AI tools
Narrow tools for one repetitive job, done well.
Custom software
Replaces the spreadsheet holding the business together.
SEO
Getting found by people and by AI answers.
Hosting and support
Someone whose job it is to keep it running.Common questions.
You do, and we show your team how before handover. The fleet record is built so a vessel can be added or a spec changed without a developer, which is the only way it stays current.
We build for the questions a charterer or contractor arrives with: what is in the fleet, to what class and flag, with what capability, available when. Where we do not know your specific operation we ask, rather than guessing and publishing it.
The fleet record is the part that takes the time, because it has to be accurate and it has to be structured so it can be maintained. Once the vessel data is assembled the rest moves quickly.
Most business websites here land between $4,000 and $25,000. Sites carrying a full fleet record, class certificates and downloadable specifications sit at the upper end. We quote once we know how many vessels and how much documentation is involved.
Often, and we will say so if that is the better answer. If the structure is sound and the problem is that the fleet page is out of date or unusable on a phone, that is a smaller job than a rebuild.
Yes. The question is usually whether you need separate regional pages or one site that states where you operate clearly. We would rather answer that from how your clients actually search than default to building more pages than you can maintain.
The specifications a charterer is comparing: dimensions, capacity, power, class and flag, and current availability. A gallery of vessel photographs without figures is the commonest version of this page and the least useful one.
Yes. The person checking you often has to forward something internally, and a specification sheet they can attach to an email travels further than a link. Publish both, because the page is what search engines can read.
Heavy vessel photography, usually, uploaded straight from a camera. The people checking you are often on a poor connection or a phone in a port, which is exactly when a page that takes ten seconds loses them.
It is where candidates check you before applying. A careers page for crew and shore staff, describing the vessels and the rotation rather than the company, answers what they actually want to know.
Already have a website?
Not every firm needs a new one. Sometimes the structure is sound and it just needs better content, a proper update and a tidy-up. We will tell you which one you are, and we will say so if a refresh is the honest answer.
Talk to us about a refreshTell us what the website has to do.
No pitch and no deck. One call to work out whether the problem is the one you think it is.
- Reply within one working day
- No obligation, and no sales sequence
- Over 100 projects since 2023