SEO and AI visibility.
Getting found for what you actually do, by people searching and by the AI answers that increasingly stand between them and your website.
Four reasons search is not what it was.
The mechanics changed faster than most websites did.
Most searches never produce a click.
Across US Google searches from January to April 2026, 68% ended without anyone clicking a link. The answer increasingly happens on the results page, not on your site.
AI answers quote some sites and not others.
AI summaries now appear on more than one search in five, and cut click-through by nearly 60% when they do. They quote pages that say something specific. General claims give them nothing to use.
Half of sites fail the speed threshold.
Only 53% of WordPress sites meet Google's good rating for mobile loading. Speed is not a nice-to-have here, it is a condition of competing.
Being indexed is not the same as being found.
Plenty of sites rank on page nine for terms with real volume. The traffic looks like zero either way, but one of those is a fixable position and the other is a missing page.
What the work actually is.
No secret techniques. Six things done properly, most of which are content and structure rather than anything technical.
Pages for what people actually search
Written around the words buyers use, not the words the industry uses internally.
Technical foundations that hold
Speed, mobile, crawlability, structured data, and none of it undone by the next plugin update.
Content specific enough to be quoted
Numbers, ranges, named things. What AI answers and featured snippets pull from.
Internal links that mean something
Pages connected where the connection helps a reader, which is also what makes the structure legible.
Reporting on position, not vanity
Where you rank and for what, tracked over months. Clicks follow position, so position is what we watch.
A publishing rhythm you can keep
Better one useful piece a fortnight than twelve in a burst and nothing after.
Nobody can promise you a position, and anyone who does is guessing.
First-page guarantees are the clearest signal that a supplier is either buying links, which puts your domain at risk, or hoping you will not check. Google has never sold rankings and no agency has a channel to one. What can be promised is the work, which is why the list beside this is written as things we will not do.
We report position and impressions rather than a list of tasks completed, because activity is guaranteed and outcomes are not, and a report with no numbers in it is a report designed not to be checked. Ninety days is the honest first horizon. Anything faster is either luck or someone else's traffic.
Our process.
- 01
Find out where you actually stand
Positions, impressions, what you rank for now, and what is technically in the way. Measured, not assumed.
- 02
Fix what is broken first
Speed, structure, indexing and the pages already ranking on page five. Cheapest gains, done first.
- 03
Publish what people search for
The pages and articles that answer real questions, written to be quoted rather than skimmed.
- 04
Watch position over months
Reported plainly, including when it has not moved. You will always know what changed and what it did.
What else we do.
Same team, same accountability. Most clients start with one of these and add another later.
Websites
Sites that win work and help you hire.
Web apps
Portals, booking systems and field tools.
Brand identity
Marks, colour and type that hold up everywhere.
AI tools
Narrow tools for one repetitive job, done well.
Custom software
Replaces the spreadsheet holding the business together.
Hosting and support
Someone whose job it is to keep it running.Common questions.
Ninety days for the first honest signal, and that signal is average position rather than clicks. Clicks follow position, so a page moving from 60 to 25 is progress even though the traffic still looks flat.
It depends on whether the work is fixing a site that is technically broken or publishing content into a competitive category, and those are different jobs. We would rather diagnose which one you actually have than sell a monthly figure that fits neither.
Search increasingly gives an answer instead of a list of links, and that answer quotes some sites and not others. Being the site that gets quoted is a different job from ranking, and it rewards pages that state facts plainly enough to be cited.
No, and anyone who does is selling you something. What we can do is fix the technical foundations, build pages for what people actually search, and report on position honestly so you can see whether it is working.
Either, and the best results are usually a mix. You have the technical knowledge that makes a page worth quoting; we have the structure that makes it findable. Content written entirely by someone outside your business tends to read that way.
Position, and what moved. Not impressions, not vanity numbers that go up while enquiries do not. If a page is climbing, you should be able to see it. If nothing is moving, you should be able to see that too.
It changes what you are aiming at. If the answer appears without a click, you want to be the source that answer came from, and you want the clicks that do happen to be from people ready to talk. That is a smaller, better audience.
Only if you can keep it going. A publishing rhythm you can actually maintain beats an ambitious plan that stops after four posts, and an abandoned blog signals neglect to both readers and search engines.
The foundations that decide whether your pages can be found and read at all: speed, structure, indexing, and how clearly the site tells a search engine what each page is. Half of sites fail the speed threshold, and no amount of content fixes that.
Usually we can fix it, and we will say so if we cannot. Rebuilding a site that is fundamentally sound to solve a problem in its content or structure is an expensive way to avoid a smaller piece of work.
Already have a website?
Not every firm needs a new one. Sometimes the structure is sound and it just needs better content, a proper update and a tidy-up. We will tell you which one you are, and we will say so if a refresh is the honest answer.
Talk to us about a refreshTell us what the website has to do.
No pitch and no deck. One call to work out whether the problem is the one you think it is.
- Reply within one working day
- No obligation, and no sales sequence
- Over 100 projects since 2023