Monster PC
A gaming PC store competes against the customer’s own instinct to build it themselves. That buyer scrutinises a component list, not a value proposition.
Technology · 2023 · Web Design, E-commerce
The project.
Monster PC builds high-performance gaming rigs and needed a store that could sell to an audience which already knows what a good build looks like. We decided the specification would be the product page rather than something buried beneath it, so components carry the sell and the build quality Monster PC actually competes on is visible before a price is. The catalogue is structured so a buyer can compare across builds on the same terms they were going to compare on anyway, which is the only comparison that was ever going to matter.
The rest of it.
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