U.S. Dairy Export Council

USDEC’s regional hub serves food and beverage manufacturers evaluating U.S. dairy ingredients, from application science through to hands-on sessions in facilities like the Protein Snack Studio. We decided the recipe library should work as a lead source rather than a download page, so requests are captured and routed instead of served anonymously, and that room and facility booking should be a first-class function on the site rather than a contact form with a subject line. The two paths were kept visibly separate throughout, because a formulator researching permeate applications and a partner booking a workshop are not the same visitor and should not be made to share a journey.