Kinetics Sports Alliance
A parent enrolling a nine-year-old and a competitive player choosing where to train want opposite signals from the same page. One is looking for structure and safety, the other for who is coaching and what they have won.
Sports, Education · 2023 · Web Design, Logo Design
The project.
Kinetics Sports Alliance has run badminton in Singapore for over twenty years, coaching from beginner through to elite under NROC-certified staff, and hosting SBA-sanctioned tournaments alongside its own leagues and corporate events. We decided to organise the site by level rather than by programme name, so both readers self-select in a single step instead of reading past each other, and to give coaching credentials their own weight, because at the competitive end that is the entire decision. The logo and identity were built in the same engagement, so the academy’s competitive side and its junior programme read as one organisation rather than two.
The rest of it.
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